Ayida Al Riyami

Bio

Ayida Al Riyami is a brand strategist and entrepreneur passionate about creating enduring legacies across cultures. As founder of Eynath™ and co-owner of Ruwi Group, she helps brands connect deeply through ethnography-driven strategies. With a Master’s in International Marketing and Sociology, and a background in Multimedia and Software Engineering, she brings a unique blend of marketing, technology, and business insight. She serves as a G100 Country Chair and board member of Oman Think Urban, dedicated to human-centered design and empowering communities across the GCC.