Claude Hatem

Bio

graduated from the Institut Superrieur d"art et de publicite (ISAP) Paris, Claude Antoine Hatem built over 30 years of experience in advertising across Paris, Lebanon, and the GCC. Former creative Director at leading multinational agencies such as JWT KSA & Kuwait, DDB UAE, and BBDO UAE, he later founded Levant Communication Group (LCG) in Beirut, managing major regional Brands like Henkel, Pepsico, and OCP. In 2016, he launched Deepiu, a marketing concept linking brands with celebrities, and in 2020, JC Smart in the USA, creator of the DISNOD brand. A passionate Lebanese artist, his paintings adorn prestigious collections across the region.