Bio
Sam is the CEO & founder of Sorrel AI.
Sorrel uses proprietary AI to collect and analyse customer reviews, outputting a profile of the business across key performance areas - and how it compares to competitors. Working with leading consumer groups, private equity and consulting firms, with Sorrel management teams, investors and advisors can understand the group's market position, competitive advantages and areas for improvement.
Prior to founding Sorrel, Sam worked in Venture Capital and corporate finance M&A, qualifying as an ICAEW chartered accountant.
Sam was the founder of a prominent London-based supper club and a driving instructor comparison site.
Sam was the winner of C-Suite Insider's 'CEO of the year - consumer analytics' in 2024.
CEO of the Year 2025 
 |
Season |
Rank |
Move |
Points |
|
| 2025 |
#692 |
14 |
<10 |
|
Title to be awarded: World CEO of the Year 2025
 |
Season |
Rank |
Move |
Points |
|
| 2025 |
#56 |
2 |
<10 |
|
Title to be awarded: United Kingdom CEO of the Year 2025
 |
Season |
Rank |
Move |
Points |
|
| 2025 |
#45 |
- |
<10 |
|
Title to be awarded: England CEO of the Year 2025
 |
Season |
Rank |
Move |
Points |
|
| 2025 |
#39 |
- |
<10 |
|
Title to be awarded: London CEO of the Year 2025
Performance Excellence Award 2026 
| Season |
Rank |
Points |
|
| 2026 |
#566 |
<10 |
|
Corporate Support Award 2026 
| Season |
Rank |
Points |
|
| 2026 |
#566 |
<10 |
|
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People’s Choice Award 2025 
| Season |
Rank |
Points |
|
| 2025 |
#575 |
<10 |
|
All-Time Rankings
| Current Rank |
Peak |
Total Points |
|
| #1724 |
#1713 in 2025 |
<10 |
|
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Jayesh Pawar
Alexander Zorn
Sam Cadogan
Franco Luque
Adnan Sab'a Al Aish
